Paloma Faith Based Development

The morning I drove into a snow-meltwater flash-food and wrote off my car - Paloma Faith was singing on the radio. The lyrics caught my ear:

Do you want the truth or something beautiful?
Just close your eyes and make believe
Do you want the truth or something beautiful?
I am happy to deceive you

The words resonate with the way some software companies are run. They close their eyes and make believe. They practice (Paloma) Faith Based Development, rather than Evidence Based Development.