2,390,000 all of a sudden

As a self-employed software coach-consultant-trainer-developer-enthusiast-etc I have to try and market myself. My marketing strategy is simple - I try to do stuff to increase my Google ranking. That's it. I monitor this by regularly typing my name into Google and seeing how many hits it generates. It's been around half a million for quite a while. I don't know why, but this morning it's suddenly jumped to over 2 million!