Almost Instant Learning - Not

Fast track management. And an MBA in only 80 minutes! Just two of the many books spotted in the "instant learning" section of an airport bookshop. No thanks.


  1. Do you have evidence to support your instant dismissals?

  2. If you mean did I even open the two books pictured then the answer is no. I feel books like this contribute to the idea that any learning can be short-circuited and done in a lot less time. Viz, they add yet more weight to the myth of "professional management".